VR for Enterprise

Virtual Reality (VR) is changing the way we experience digital content. The most important aspect of this technology is presence: it feels like you are really there, in that situation. The best applications for this include:

VR Marketing. Immerse your customers in your story at and expos.

VR Marketing: Immerse your customers in your story at conferences and seminars.
VR Training: Learning through experience.

It’s not a new concept but only recently has the technology become both capable and affordable enough for it to be useful to businesses and we’ve seen many Fortune 1000 companies now taking this opportunity seriously.

Gartner publishes an overview of the strategic technology trends every year, based on their Hype Cycle Model.

VR was emerging from the trough of disillusionment in 2017.
It has taken some years for VR to be better understood as a medium for marketing and training. As you can see from the 2018 update below, VR has entered the Plateau of Productivity, where businesses are starting to use the technology in big projects with substantial investment.

We’ve already seen this happen, delivering large successful VR marketing projects for multinationals such as GSK and Aviagen.

How to get started?

  1. Think of some business areas where you think VR can have a positive impact on productivity.
  2. Design a pilot project so you can assess the effectiveness of VR in this area. A pilot can help you gain experience with VR as a medium and get a first mover advantage in your industry. There are a lot of case studies to draw inspiration from.
  3. If the pilot is successful, roll-out across the organization.

At VRG we have designed and installed hundreds of VR installations for events across the world. We’ve also partnered with businesses to provide VR training scenarios and analytics and designed produced interactive VR content for marketing and seminars.

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